Yoco

I had the opportunity to lead the complete brand redesign for Yoco, a company empowering small businesses with innovative payment solutions. The challenge was to evolve their visual identity into something bold, modern, and deeply connected to their entrepreneurial audience. The redesign focused on refining Yoco’s brand look and feel—crafting a fresh color palette, with fresh new gradients, dynamic typography, and a cohesive design system that reflects the brand’s energy, inclusivity, and forward-thinking approach. From logo refinements to digital assets, marketing materials, and product interfaces, every element was meticulously designed to create a seamless and engaging brand experience. This transformation positioned Yoco as not just a fintech brand, but a movement supporting small business growth in an authentic and visually compelling way.