SALF

Creating SALF, a self-care brand dedicated to wellness and simplicity, I crafted a full-scale brand identity that embodies purity, elegance, and modern minimalism. From the ground up, I designed a cohesive visual language, including the logo, packaging, typography, and a refined color palette that reflects the brand’s ethos of self-care and sustainability. Beyond the core identity, I developed a strong digital presence for SALF, designing engaging social media content that seamlessly integrates with the brand’s aesthetic. Every element was thoughtfully created to ensure a consistent, calming, and premium experience across all platforms.